If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission.
A few factors play into creating a TikTok-famous beauty product. The results need to be wow-worthy, the application process needs to look simple-yet-enticing, and it needs to perform better than other products in its category. The Wonderskin Lip Stain ticks all the boxes — but do the results at home match what you see when you scroll through videos that have earned this lip product 300 million of views on the app? With a fresh restock over at Wonderskin.com and sweaty summer days on the horizon, WWD Shop editors put the Wonderskin Wonder Blading Lip Stain Masque to the test to find out.
Anyone on the beauty side of TikTok has likely come across Wonderskin’s Wonder Blading Lip Stain Masque, with creators swiping on what appears to be a shimmery indigo lipstick that peels away to reveal a gorgeous lip stain that doesn’t transfer when touched. Each of the 16 shades go on in an alarmingly blue tone, but in under a minute, you simply slough or peel away that blue film to reveal a natural or vibrant tint, depending on the shade and number of coats you applied.
With stark competition from big-name brands, Wonderskin’s lip stain has managed to rise to the top after nearly five years on the market — on Amazon, it’s the number one bestselling lip stain with over 5,500 five-star reviews. Many of the specific shades have become TikTok-famous in their own right: First, the burgundy red Divine shade, and now the soft rose tone Whimsical is taking off on the app with 8 million searches for the shade.
Two WWD Shop editors tested a slew of popular shades and with both the ‘Stain & Go’ and ‘Peel & Reveal’ techniques (more on those later). Ahead, our full Wonderskin review.
Sign up for WWD Shop’s newsletter to get the scoop on the best in beauty and style with in-depth reviews of exciting new releases and buyer’s guides to find the products you need to try ASAP.
How We Tested and Reviewed the Wonderskin Lip Stain
- Product tested: Wonderskin Wonder Blading Lip Stain Masque
- Period of testing: Three weeks
- Number of testers: Two
- Key ingredients: Plant-derived squalane, sugar, purified seaweed, and lactic acid
- Shades available: 16
- Pros:
- Delivered up to 11 hours of wear time for our testers
- Creates a lasting lip stain in under one minute
- Can be layered over lip liner or under lip balms or lip glosses
- Cons:
- One of our testers experienced slightly dry lips after use
- Stain slightly lifts after eating or drinking
Wonderskin Wonder Blading Lip Stain Masque in Divine
Price upon publish date of this article: $22
Wonderskin Lip Stain Review — Editor Testing Notes
Like many, my first introduction to Wonderskin’s Lip Stain was on TikTok many moons ago: There’s something about watching someone peel off dark, sparkly blue lipstick like a sheet mask to reveal a perfect pink lipstick color that stops your thumb you mid-scroll. After months of this lip tint living in my head rent-free, I decided it was time to put it to the test.
For starters, you don’t actually have to shed the pigment like a snake to try it out. Upon my first trial with the lip product, I followed Wonderskin’s lip stain instructions for the ‘Stain & Go’ technique, simply swiping the mask on bare lips, waiting about 20 seconds, then using a damp wash cloth to remove the blue pigment. Much to my surprise, this fast, easy process left me with a gorgeous swath of pink pigment (I first tested the shade Beautiful). I was concerned that it’d look messy when I slipped up and didn’t fully ‘color inside the lines’ of my lips with the first try, but that minor mess up didn’t result in a sloppy stain. That’s because these pigments come out soft and blurred, rather than starkly intense, for foolproof application. You can repeat this process as much as you’d like for more intensity, but I was pleased with the color payoff from my 20-second session.
WWD Shop editor Claire Sullivan tests the Wonderskin Lip Stain in shade Divine in our New York City office. Captured with the Leica Q3 Camera.
WWD/ Adam Mansuroglu
The “Peel & Reveal” technique is what make Wonderskin’s lip stain go viral, so for the next trial, I followed a two-step routine, applying the lip mask then topping it off with the brand’s Wonder Blading Activator Mist that turns the blue pigment into a film you can peel off to reveal richer color payoff than the ‘Stain & Go’ method. With this technique, I found it more important to apply the lip stain with a steady hand, as it creates more intense color with sharper lines. Beyond the satisfaction of peeling off the pigment, the benefit here is a longer wear time — I got about two extra hours with this technique compared to the shortcut.
Wonderskin’s Wonder Blading Lip Stain Masque’s shades stayed put on my lips for double the time I’ve experienced from similar stains that fade almost instantly when eating, drinking, or swiping lip balm or lip gloss on top. And the shade range delivers so many options for lasting lip looks all year long.
Wonderskin Wonder Blading Lip Stain Masque in Divine
Price upon publish date of this article: $22
Wonderskin Wonder Blading Lip Stain Masque in Beautiful
Price upon publish date of this article: $22
Wonderskin Wonder Blading Lip Stain Masque in Whimsical
Price upon publish date of this article: $22
Wonderskin Wonder Blading Lip Stain Masque in Crush
Price upon publish date of this article: $22
Wonderskin Wonder Blading Lip Stain Masque in Adore
Price upon publish date of this article: $22
Before you go, check out our list of the best red lipsticks:
Why Trust WWD
Since 1910, WWD — often referred to as “the fashion bible” — has been the leading industry voice of authority for senior executives in the global women’s and men’s fashion, retail and beauty communities, while also informing the consumer media that cover the market. Today, WWD’s breaking news and trend coverage continues to be a trustworthy resource for both fashion insiders and consumers alike. Our shopping editors continue to uphold WWD’s editorial standards and values with quality, expert-backed product selections. Learn more about us here.
Meet the Author
WWD Shop editor Claire Sullivan tests Wonderskin’s Lip Stain in our New York City office. Captured with the Leica Q3 Camera.
WWD/ Adam Mansuroglu
Claire Sullivan is the Senior Beauty and Lifestyle Commerce Editor for Footwear News and WWD, where she writes and edits beauty, fashion and lifestyle stories. She has over six years of experience as a writer and editor for national media outlets including Martha Stewart Living, Martha Stewart Weddings, InStyle, and Byrdie. She keeps her finger on the pulse of all things related to beauty and wellness, as well as the latest shopping trends, including TikTok-famous lip stains like Wonderskin’s.
