Wildfang and Taco Bell Collaborate on ‘Craveable’ Coveralls With Campaign Starring Hayley Kiyoko


Wildfang has teamed up with Taco Bell to release a limited-edition coverall design inspired by the fast food chain. Singer-songwriter Hayley Kiyoko fronts a campaign for the collaboration, posing in the gray utilitarian jumpsuit featuring purple hardware.

Hayley Kiyoko for Taco Bell x Wildfang.

Wildfang

“As a fan of Wildfang and a lifelong lover of Taco Bell, partnering with them to model this coverall has been a dream collab,” Kiyoko said in statement. “I also love how the spacious coverall pockets fit everything.”

Available in sizes XS to 3X, as well as Tall sizes S to XXL, the exclusive design can be purchased on wildfang.com for $178.

Hayley Kiyoko for Taco Bell x Wildfang, collection, collaboration

Hayley Kiyoko for Taco Bell x Wildfang.

Wildfang

“We’re always looking to partner with cutting-edge brands that push the boundaries of their industries and can create with us to push the Taco Bell brand forward. We love engaging in unexpected ways for our fans, so this collaboration with Wildfang was a no brainer,” added Taylor Montgomery, Taco Bell’s U.S. chief marketing officer. “Taco Bell is more than just a place for craveable food, Taco Bell is a lifestyle — a lifestyle that embraces authenticity and values being different.”

Known for its gender-fluid fashions, Wildfang has donated more than $1 million to impactful causes, including the Trevor Project, the world’s largest suicide prevention and crisis intervention organization for LGBTQIA+ youth.

Hayley Kiyoko for Taco Bell x Wildfang, collection, collaboration

Hayley Kiyoko for Taco Bell x Wildfang.

Wildfang

“Both Taco Bell and Wildfang capture the cultural zeitgeist by championing self-expression and community,” said Emma Mcilroy, chief executive officer and founder of Wildfang. “This collaboration reinforces these commitments and highlights that functionality equates to more value, every day.”

Wildfang has previously collaborated with brands including Toms and Urban Outfitters. Taco Bell also has some experience in the fashion space — the restaurant chain debuted a collection of sunglasses with Diff Charitable Eyewear in 2019.

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