Untuckit Creates Shirt to Honor Veterans, First Responders


In honor of Veteran’s Day, Untuckit partnered with Folds of Honor to create a special shirt to honor the military and first responders.

The shirt, which was inspired by fallen or disabled military service members and first responders, features a patriotic twist on the classic white button-down by using the Folds of Honor logo instead of Untuckit’s signature triangle on the shirt’s sail. It is made from wrinkle-free fabric and retails for $105.

The shirt features the logo of Folds of Honor.

Courtesy of Untuckit

“Every time we put on this shirt, we are reminded of the sacrifices made by our heroes,” said Chris Riccobono, founder of Untuckit. “Partnering with Folds of Honor allows us to honor these brave individuals while providing support to their families through education.”

Folds of Honor, which was founded in 2007, provides educational scholarships to the spouses and children of America’s fallen or disabled military and first responders. To date, the organization has awarded nearly 62,000 scholarships.

“Through this partnership, we are not only creating a product that honors our heroes but also tangibly supports their families,” said Lt. Col. Dan Rooney, founder and chief executive officer of Folds of Honor. “We are grateful for Untuckit’s commitment to our mission and excited about the opportunity to reach even more families in need.”

Untuckit will donate 10 percent of the proceeds from the sale of each shirt to the organization. The company also offers a 25 percent sitewide military discount to all service members.



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