Truck OEMs record lacklustre 2024 sales as demand declines

By / / Automotive / 1 minute of reading


Several truck manufacturers are struggling to find their feet post-pandemic, indicating the industry may need to change tack. By Will Girling

With the order backlogs caused by COVID-19 and the pandemic now largely met, truck OEMs must adjust to a difficult landscape shaped by the challenges of electrification and reduced demand.

The new state of play was made clear in Daimler Trucks’ full-year results for 2024, released on 14 January. Overall sales were down 12%—from 526,023 to 460,409—with Mercedes-Benz Trucks and Daimler Truck Asia sustaining the heaviest losses, -20% and -22% respectively. Traton, which released its results on the same day, fared slightly better: from 338,200 in 2023 to 334,200 in 2024 (-1%).

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Truck OEMs record lacklustre 2024 sales as demand declines



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About The Author

Avatar of Terri David
Terri David is a news writer at Ink Plate Press, where she covers arts, automotive, travel, and fashion. She has been writing for almost 10 years. In her free time, Terri loves to travel—especially to remote locations in the southwest.

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