The auction of Tom Brady‘s treasures has been a major win for Sotheby’s. On Tuesday night, the auction house held its “GOAT Collection” sale, selling 41 items from Brady’s collection for a total of $9 million.
The lots consisted of watches, jerseys, cleats, helmets, gloves and more football items. The watch collection alone brought in $4.6 million, while the sports treasures achieved $4.4 million. According to the auction house, 60 percent of the lots were sold in excess of their high estimates and 800 people from 45 different countries registered to participate. In total, they received 1200 bids placed across the sale.
The auction included items such as a rare yellow Rolex 6241 Daytona Paul Newman “John Player Special” from 1969, which sold for $1.1 million and became the top-selling item of the night. Brady’s Final College Game-Worn Jersey from The University of Michigan was the top-selling item from the sports collection, selling for $792,000.
Tom Brady for Sotheby’s.
Courtesy of Sotheby’s
“It has been truly gratifying to witness the warm reception from collectors and sports fans over the past few months. Regardless of their team allegiance, collectors eagerly gathered to admire these cherished mementos from Tom’s iconic career, honoring and respecting the remarkable accomplishments of The GOAT,” Brahm Wachter, Sotheby’s head of modern collectibles, said via statement.
Before the auction, Brady celebrated the opportunity to share his collection with fans and football enthusiasts. “I’ve been so fortunate to have such an amazing journey in my career, and these watches and collectibles really capture those unforgettable moments and all the hard work behind them. I’m excited to give fans and collectors a chance to own and cherish these special pieces from my journey just like I have. I hope they bring as much joy and inspiration to fans as they did for me!” the former NFL star said.
Here, WWD takes a closer look at every item sold at Tom Brady’s “GOAT Collection” auction by Sotheby’s.
-
Rolex Reference 6241 Daytona Paul Newman ‘John Player Special’ — $1.1 Million
Image Credit: Courtesy of Sotheby’s A yellow gold chronograph wristwatch with bracelet, owned and worn by Tom Brady. He was first seen wearing the wristwatch at the start of the 2023 football season, during a special ceremony at Gillette Stadium where the New England Patriots honored the legendary quarterback at their home opener against the Philadelphia Eagles.
- Estimate: $600,000 – 900,000.
- Final bid: $1,140,00.
-
Tom Brady University of Michigan ‘Final College Game’ Worn Jersey | 2000 FedEx Orange Bowl — $792,000
Image Credit: Courtesy of Sotheby’s Tom Brady’s jersey was worn during his final game at the University of Michigan against the Alabama Crimson Tide in the first Orange Bowl ever.
- Estimate: $300,000 – 500,000.
- Final bid: $792,000.
-
Audemars Piguet Royal Oak ‘The Roast’ — $720,000
Image Credit: Courtesy of Sotheby’s A piece with white gold and diamond-set flying tourbillon wristwatch with bracelet. It was owned and worn by Brady in Netflix’s “Greatest Roast of All Time: The Roast of Tom Brady.”
- Estimate: $400,000 – 800,000.
- Final bid: $720,000.
-
Tom Brady NFL All-Time Passing Yards Record Breaking Tampa Bay Buccaneers Game Worn Away Jersey | ‘80,560 Yards’ — $504,000
Brady wore the jersey in his historic return to New England in which he broke the NFL record for all-time career passing yards sold.
- Estimate: $60,000 – 90,000.
- Final bid: $504,000.
-
Richard Mille RM35-03 FQ ‘Baby Nadal’ — $384,000
Image Credit: Courtesy of Sotheby’s A blue and white quartz TPT skeletonized automatic wristwatch with a butterfly rotor, owned and worn by Tom Brady.
- Estimate: $300,000 – 500,000.
- Final bid: $384,000.
-
Richard Mille RM11-03 CA — $336,000
Image Credit: Courtesy of Sotheby’s A carbon TPT and titanium skeletonized automatic flyback chronograph wristwatch with date and month indicator.
- Estimate: $250,000 – 450,000.
- Final bid: $336,000.
-
Patek Philippe 3970 ‘First Series’ — $312,000
Image Credit: Courtesy of Sotheby’s A yellow gold perpetual calendar chronograph wristwatch with moon phases — the second example ever produced.
- Estimate: $150,000 – 300,000.
- Final bid: $312,000.
-
Tom Brady 2002 NFL Pro Bowl Game Worn Jersey | First Pro Bowl Appearance — $300,000
Image Credit: Courtesy of Sotheby’s Tom Brady wore this jersey at the Super Bowl XXXVI, when the Patriots defeated the “Greatest Show on Turf” St. Louis Rams at the Superdome in New Orleans.
- Estimate: $250,000 – 450,000.
- Final bid: $300,000.
-
Richard Mille RM65-01 — $288,000
Image Credit: Courtesy of Sotheby’s A titanium skeletonized split-second chronograph automatic wristwatch with date and rapid winding mechanism.
- Estimate: $250,000 – 450,000.
- Final bid: $288,000.
-
Patek Philippe TBXII Grand Complication — $264,000
Image Credit: Courtesy of Sotheby’s A yellow gold open-faced minute repeating perpetual calendar split-seconds chronograph watch by Tiffany & Co. with moon phases. The watch was made in 1917.
- Estimate: $200,000 – 400,000.
- Final bid: $264,000.
-
Tom Brady University of Michigan Game Worn Jersey | 1999 CompUSA Florida Citrus Bowl | Matched to Two Games — $264,000
Image Credit: Courtesy of Sotheby’s Tom Brady’s game-worn University of Michigan home jersey from the 1999 CompUSA Florida Citrus Bowl. He had previously worn the jersey at the 1998 game versus the Wisconsin Badgers.
- Estimate: $150,000 – 250,000.
- Final bid: $264,000.
-
Tom Brady Super Bowl XXXIX New England Patriots Game Worn ‘Championship Clinching’ Cleats — $264,000
Image Credit: Courtesy of Sotheby’s Tom Brady wore these Nike Cleats in size 13 for the New England Patriots and Philadelphia Eagles match in 2004.
- Estimate: $200,000 – 300,000.
- Final bid: $264,000.
-
Tom Brady 2011 New England Patriots Game Worn Away Jersey — $246,000
Image Credit: Courtesy of Sotheby’s Tom Brady wore the game-worn New England Patriots away jersey during the 2011 NFL season matchup between the Pittsburgh Steelers and the New England Patriots.
- Estimate: $150,000 – 300,000.
- Final bid: $246,000.
-
Tom Brady NFL All-Time Passing Yards Record-Breaking Game Used Football | ‘80,560 Yards’ — $216,000
Image Credit: Courtesy The football used during Brady’s Tampa Bay Buccaneers game, where he faced the New England Patriots and broke the NFL record for all-time career passing yards.
- Estimate: $80,000 – 120,000.
- Final bid: $216,000.
-
Tom Brady Super Bowl LI ‘The Comeback’ Game Worn Championship Clinching Quarterback Wristband — $204,000
Image Credit: Courtesy Brady’s quarterback wristband with his play strategies written on it. He wore the piece during his comeback to the Super Bowl LI.
- Estimate: $120,000 – 180,000.
- Final bid: $204,000.
-
Tom Brady University of Michigan Game Worn Jersey | 1995 Builders Square Alamo Bowl — $192,000
Image Credit: Courtesy of Sotheby’s Tom Brady’s game-worn University of Michigan away jersey from the 1995 Builders Square Alamo Bowl.
- Estimate: $200,000 – 300,000.
- Final bid: $192,000.
-
Tom Brady University of Michigan AP National Championship Clinching Game Worn Jersey | 1998 Rose Bowl — $192,000
Image Credit: Courtesy of Sotheby’s Tom Brady’s University of Michigan game-worn home jersey from the 1998 Rose Bowl. He wore the jersey on the sideline, as Brady did not play in the game.
- Estimate: $150,000 – 250,000.
- Final bid: $192,000.
-
Tom Brady University of Michigan Game Worn Jersey 1996 — $192,000
Image Credit: Courtesy of Sotheby’s A regular season game-worn home jersey from Tom Brady’s 1996 season at the University of Michigan.
- Estimate: $150,000 – 250,000.
- Final bid: $192,000.
-
Tom Brady ‘100,000 Career Passing Yards’ 2022 Tampa Bay Buccaneers Home Game Worn Jersey — $192,000
Image Credit: Courtesy Tom Brady wore the jersey when he became the first quarterback in NFL history to throw for a combined 100,000 career passing yards in the regular season and playoffs.
- Estimate: $60,000 – 90,000.
- Final bid: $192,000.
-
Rolex 6265 Daytona — $186,000
Image Credit: Courtesy A yellow gold chronograph wristwatch with gold bracelet from 1979.
- Estimate: $100,000 – 200,000.
- Final bid: $186,000.
-
Rolex 228396TBR Day-Date — $168,000
Image Credit: Courtesy A platinum and diamond-set automatic wristwatch with day, date, meteorite dial and bracelet.
- Estimate: $80,000 – 120,000.
- Final bid: $168,000.
-
Tom Brady 2021 Tampa Bay Buccaneers Game Worn ‘Super Bowl Clinching’ Shoulder Pads — $144,000
Image Credit: Courtesy of Sotheby’s Tom Brady’s 2021 Tampa Bay Buccaneers game-worn, Super Bowl LV clinching shoulder pads.
- Estimate: $120,000 – 180,000.
- Final bid: $144,000.
-
Tom Brady ‘2000 NFL Combine’ Worn Shirt — $144,000
Image Credit: Courtesy Tom Brady’s shirt is from the 2000 NFL, and it is from his personal collection.
- Estimate: $100,000 – 200,000.
- Final bid: $144,000.
-
Tom Brady ‘100,000 Career Passing Yards’ 2022 Tampa Bay Buccaneers Game Used Football — $144,000
Image Credit: Courtesy A football from the game where Brady eclipsed 100,000 career passing yards across the regular and postseason.
- Estimate: $60,000 – 90,000.
- Final bid: $144,000.
-
Tom Brady 2021-2022 Tampa Bay Buccaneers Game Worn Helmet | 5 Games — $132,000
Image Credit: Courtesy The Buccaneers’ helmet was matched to the five games, including matches against the Carolina Panthers, the New York Jets, the Philadelphia Eagles and the Rams.
- Estimate: $100,000 – 150,000.
- Final bid: $132,000.
-
Patek Philippe 3700/11 ‘Jumbo’ Nautilus — $132,000
Image Credit: Courtesy A stainless steel and yellow gold automatic wristwatch with date, bracelet and original cork presentation box from Brady’s collection.
- Estimate: $50,000 – 100,000.
- Final bid: $132,000.
-
Audemars Piguet 26240ST.OO.1320ST.04 Royal Oak ’50th Anniversary’ — $114,000
Image Credit: Courtesy A stainless steel fly-back chronograph wristwatch with date and bracelet from Brady’s collection.
- Estimate: $30,000 – 60,000.
- Final bid: $114,000.
-
Tom Brady 2019 New England Patriots Game Worn Helmet | 21 Games — $102,000
Image Credit: Courtesy Tom Brady’s final New England Patriots game-worn helmet, matched to 21 games from the 2019 season.
- Estimate: $40,000 – 60,000.
- Final bid: $102,000.
-
Audemars Piguet 26170OR.OO.1000OR.01 Royal Oak Offshore — $102,000
Image Credit: Courtesy A pink gold automatic chronograph wristwatch with date and bracelet from Brady’s collection.
- Estimate: $30,000 – 60,000.
- Final bid: $102,000.
-
IWC IW5036-05 Big Pilot’s Watch — $72,000
Image Credit: Courtesy A stainless steel automatic perpetual calendar wristwatch with moon phases, year and 7-day power reserve indication, from Brady’s collection.
- Estimate: $12,000 – 24,000.
- Final bid: $72,000.
-
IWC IW3881-02 Pilot’s Watch — $72,000
Image Credit: Courtesy A stainless steel automatic chronograph wristwatch with day, date and bracelet from Brady’s collection.
- Estimate: $12,000 – 18,000.
- Final bid: $72,000.
-
Tom Brady’s New England Patriots Super Bowl XLIX Championship Cufflinks — $66,000
Image Credit: Courtesy Tom Brady’s Super Bowl XLIX cufflinks directly with a similar design to the championship rings issued to the New England Patriots team after their fourth Super Bowl win.
- Estimate: $50,000 – 60,000.
- Final bid: $66,000.
-
Rolex 126710BLNR GMT-Master II ‘Batman’ — $60,000
Image Credit: Courtesy A stainless steel dual-time wristwatch with date and bracelet from Brady’s collection.
- Estimate: $15,000 – 25,000.
- Final bid: $60,000.
-
IWC IW5022-18 Portugieser Perpetual Calendar — $60,000
Image Credit: Courtesy A white gold automatic perpetual calendar wristwatch with moon phases, year and 7-day power reserve indication, from Brady’s collection.
- Estimate: $15,000 – 30,000.
- Final bid: $60,000.
-
Rolex 116681 Yacht-Master II — $60,000
Image Credit: Courtesy A stainless steel and pink gold automatic regatta chronograph wristwatch with bracelet from Brady’s collection.
- Estimate: $15,000 – 25,000.
- Final bid: $60,000.
-
Tom Brady 2024 Screen Worn ‘DunKings’ Tracksuit — $50,400
Image Credit: Courtesy The tracksuit worn by Brady in the 2024 Dunkin Donuts “Dunkings” Super Bowl ad. The tracksuit is signed by Matt Damon and Ben Affleck, with the inscription: “To Tom, the Greatest DunKing of All Time.”
- Estimate: $10,000 – 20,000.
- Final bid: $50,400.
-
IWC IW5007-01 Portugieser — $45,600
Image Credit: Courtesy A pink gold automatic wristwatch with date and power reserve indication from Brady’s collection.
- Estimate: $5,000 – 10,000.
- Final bid: $45,600.
-
Tom Brady Signed ‘Official Podium’ Super Bowl XLIX Hat — $42,000
Image Credit: Courtesy A Super Bowl XLIX Championship Hat issued to and signed by Tom Brady.
- Estimate: $30,000 – 50,000.
- Final bid: $42,000.
-
IWC IW3891-04 Pilot’s Watch Top Gun Edition ‘SFTI’ — $42,000
Image Credit: Courtesy A limited edition ceramic and ceratanium (a titanium alloy developed by IWC Schaffhausen) automatic chronograph wristwatch with day and date from Brady’s collection.
- Estimate: $5,000 – 10,000.
- Final bid: $42,000.
-
Tudor 79030 Tudor Heritage Black Bay 58 ‘Friends of Hodinkee’ — $36,000
Image Credit: Courtesy of Sotheby’s A limited edition stainless steel automatic wristwatch with bracelet, from Brady’s collection.
- Estimate: $5,000 – 10,000.
- Final bid: $36,000.
-
IWC IW5010-02 Big Pilot’s Watch Edition ‘Le Petit Prince’ — $28,800
Image Credit: Courtesy A stainless steel automatic wristwatch with date and power reserve indication from Brady’s collection.
- Estimate: $5,000 – 10,000.
- Final bid: $28,800.
