The Charger by Counterpart Merges Speed, Portability, and Style


In a world where phone chargers often fade into the background with their uninspired designs and basic functionality, The Charger by Counterpart sets a new standard. Designed to be more than just a practical necessity, this innovative charging solution offers a seamless blend of functionality, aesthetics, and portability.

Five spherical chargers in pastel shades are aligned diagonally on a two-toned surface. Each charger has a matching USB cable attached.

Unlike conventional chargers that clutter your space with tangled cables and bulky adapters, The Charger reimagines what a charging device can be. Its sleek, all-in-one retractable design integrates the power adapter directly into the unit, allowing you to plug it straight into any wall outlet. When you’re ready to charge, simply pull out the built-in four-foot cable and connect it to your device. Once done, the cable neatly retracts back into the charger, eliminating messy cords and keeping your space organized.

Its compact, lightweight form makes it easy to slip into a backpack, purse, or even a pocket. The retractable cable not only minimizes clutter but also protects the cord from wear and tear, ensuring it stays functional and tangle-free over time.

A person sits on a red rug, wearing striped pants. A table holds a power adapter, papers, and a drink. Nearby are green slippers and a laptop.

What truly sets The Charger apart is its modern, minimalist design. Available in five curated, eye-catching hues – Pearl, an elegant white; Heaven, a serene light blue; Oxide, a bold copper-brown; Pucker, a soft peach; and Evergreen, a classic hunter green. Whether you’re working at a café, traveling, or simply charging at home, this charger complements your personal style and adds a touch of sophistication to your tech setup.

A living room scene with a table holding a bowl of nuts, headphones, books, flowers, and a blue and peach electronic device on a blue carpet.

Speed is where The Charger truly shines. Supporting a charging output of up to 35 watts, it delivers near-maximum power for modern smartphones, including the latest iPhone and Android models. This means you can quickly top off your battery and get back to what matters without waiting around.

A collection of circular, flat objects in muted colors with strap handles.

While its 35-watt output isn’t quite sufficient to fully power a modern laptop, it’s more than capable of charging a wide range of USB-C devices, from tablets and wireless headphones to power banks and gaming accessories. For those with lighter laptops or older models, it can still serve as a backup solution, albeit with slower charging times.

A variety of round, textured objects in different colors are arranged on a wooden surface.

The Charger, by Counterpart, is up for pre-order right now for $44 at withcounterpart.com.



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