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Fall fashion is officially in full swing — but during Amazon’s October Prime Day, you don’t have to pay full price for a stylish new seasonal wardrobe. Amazon Prime Big Deal Days is officially here, lasting just 48 hours through October 9.
Amazon Prime Big Deal Days is Amazon’s second and final Prime Day event of the year, offering thousands of irresistible deals on cold weather essentials and trendy pieces. The deals we’ve scoped out are comparable (or better!) to steals you’d find on Black Friday, so it’s a great opportunity to snag high-price items early to avoid the shopping frenzy in November — and get a head start on holiday shopping while prices are low.
We found jaw-dropping deals on designer shoulder bags from Coach, versatile Amazon bodysuits, top-rated denim, and chic accessories that add flair to fall outfits. Plus, we found multipacks of wardrobe must-haves and outfit building blocks from Hanes white t-shirts, ribbed tanks, and versatile workout clothes. We have our fingers crossed that there will be even more luxury finds on sale tomorrow, too — so you’ll want to keep tabs on this page for of-the-moment updates on the best October Prime Day 2024 fashion and accessories deals.
On top of exclusive access to all the Prime Day beauty deals and fashion finds, the best Prime member perk is no doubt speedy and free two-day shipping. If you don’t have a Prime membership, be sure to sign up for a free 30-day trial here to enjoy everything the fall shopping event has to offer.
Sign up for WWD Shop’s newsletter to get the scoop on the best in beauty and style with in-depth reviews of exciting new releases and buyer’s guides to find the products you need to try ASAP.
Top October Prime Day Fashion Deals
Coach Soho Bag
What testers say: “I thought it would be more structured but it is denim. However, it is a thick material and it fits so many items! I love it; thinking about buying it in black leather next. 10/10.”
Price upon publish date of this article: $276
Shaperx Seamless Sculpting Shapewear Bodysuit
#1 Bestseller in Women’s Shapewear Bodysuits
5K+ bought in past month
Editor testing and review notes: “Since I purchased the Shaperx bodysuit many months ago, I’ve kept it in my weekly rotation. It has made a practical addition to my winter, spring, summer, and fall arsenal. It’s incredibly light, allowing me to wear it alone on warm weather days or with a blazer on cooler ones. Plus, it’s flattering, shows off my curves, and can be dressed up or down in seconds. ”
Price upon publish date of this article: $37.99
Ana Luisa Gold Starstruck Earrings Bundle
What testers say: “I’ve ordered a few different style earrings from this brand and I have yet to be disappointed. The quality is unmatched for the price, and the style options are pretty versatile and flattering for anyone. I particularly like how this pack has three different, complementary styles and sizes for mixing and matching and they have proved to be extremely durable. I’ve yet to have any that seem loose or flimsy. Overall comfy, high-quality, dainty earrings for the stylish gals!”
Price upon publish date of this article: $138.75
Levi’s Ribcage Straight Ankle Jeans
200+ bought in past month
Autumn is always the best time to reassess your collection of daily denim. Refresh your rotation with these cult-favorite straight-leg jeans from Levi’s that hit high on the waist and cut off just above the ankle.
Price upon publish date of this article: $50.10
Lillusory Oversized Crewneck Ribbed Sweater
#1 Bestseller in Women’s Pullover Sweaters
Amazon’s Choice
1K+ bought in past month
What testers say: “I have this sweater in four different colors if that tells you anything. It holds up great in the wash, doesn’t shrink, and is the perfect oversize fit and length — and so I bought it in almost every color. I wear these a lot during the fall and winter, either half tucked into jeans, or with leggings and boots. The material is very good quality and really soft!”
Price upon publish date of this article: $39.99
Cozy Earth Modern Crew Socks
What testers say: “The best pairs of bamboo socks that we’ve found. My daughter and I have three sets and they have held up to all kinds of activity. Love.”
Price upon publish date of this article: $36
Amazon Essentials Classic-Fit Fleece Vest
#1 Bestseller in Women’s Outerwear Vests
200+ bought in past month
What testers say: “This vest has a nice form fitting style and is a good lightweight vest for either a bit of extra warmth or layered underneath something else for added insulation. Definitely a wardrobe staple. Also great for travel as it doesn’t take up lot of room.”
Price upon publish date of this article: $7.40
Swarovski Symbolic Evil Eye Crystal Jewelry Collection
300+ bought in past month
What testers say: “I got this for my birthday, and he did well! I don’t have a lot of Evil Eye things but they were big in Greece and it reminds me of our two trips there. I get compliments on it when I wear it!”
Price upon publication: $67.00
Anranbess Women Double Lined Long Sleeve Crop Tops
700+ bought in past month
What testers say: “This brand is one of my absolute favorites! Such amazing quality!!!
This long sleeve shirt is incredibly soft and comfortable—perfect for everyday wear. The fit is just right, not too tight or too loose, and it feels great against the skin. It’s lightweight yet warm enough for cooler days. Definitely a staple piece in my wardrobe!”
Price upon publication: $14.99
Trendy Queen Womens Oversized Hoodies Fleece Sweatshirt
What testers say: “This is the perfect oversized and cozy sweatshirt. I went with a large because I wanted very oversized, and it was perfect. The material is really thick and good quality, so keep in mind it’s not a lightweight sweatshirt. Color was as expected.”
Price upon publication: $29.99
Babysun Puffer Tote Bag
600+ bought in past month
What testers say: “Used this bag as a carry on for a trip with the family overseas. It was GREAT! It held so much, was comfortable to wear cross body and super easy to clean! When we got home, I even threw it in the washing machine.”
Price upon publication: $28.75
Sojos Retro Aviator Sunglasses
#2 Bestseller in Women’s Sunglasses
Amazon’s Choice
9K+ bought in past month
What testers say: “I am obsessed with Sojo! I ordered a rounded pair before these that I loved so much I wanted to get another pair. I’ve never gone with these style frames but these were the perfect size. Not only are they cute, but they’re polarized and actually help with sunlight.”
Price upon publish date of this article: $12.74
Lillusory Striped Cardigan Sweater
#22 Amazon Bestseller in Women’s Cardigans
100+ bought in past month
What testers say: “This is darling! The fabric is so soft and stretchy, slightly thick, and great quality. I do find that if you wear it buttoned, due to the stretchiness of the fabric or a bigger bust?, it pulls near the buttons and creates an opening to show your skin. But because I love it so much, I will wear it open with a top underneath. It’s a bit shorter than I’d prefer, and sits right at the top of my jeans where my belly button is. I might have to buy more colors. This cardigan is lovely!”
Price upon publish date of this article: $29.99
Michael Kors Women’s Jet Set Item Large Crossbody
Amazon’s Choice
1K+ bought in the past month
What testers say: “Love this bag! It’s a great crossbody length. The gold accents are high quality and don’t feel cheap, they actually feel heavy and secure. Zips easily and the black leather is pretty soft. It’s a great size, fits a flat wallet, keys, phone, lipstick and a few other essentials without feeling too crowded. It can be dressed up or down, I use it as my everyday purse. Got it on sale for a great price and it was worth every cent! Would buy again for sure.”
Price upon publication: $55.89
Swarovski Attract Trilogy Crystal Necklace and Earrings Jewelry Collection
500+ bought in past month
What testers say: “I have a necklace that looks like this in real diamonds. I could never find earrings to match, now I have. I shower with them on. They look like real diamonds and you can sleep/shower with them on. They are so comfortable I don’t even know I’m wearing them.”
Price upon publication: $73.69
Hanes Ultimate Comfort Toe Seamed Ankle Socks Pack of 6
#1 Bestseller in Women’s Activewear Ankle Socks
Amazon’s Choice
30K+ bought in past month
What testers say: “I love these! They’re great quality and don’t lose their shape even after several washes. They’re soft, just the right thickness and are the perfect quarter length.”
Price upon publish date of this article: $11.63
Amazon Essentials Women’s Lightweight Long-Sleeve V-Neck Tunic Sweater
What testers say: “I am so happy I found these lightweight sweaters! They are better than any of the other unknown brands I’ve tried on Amazon and I deeply regret not trying them sooner. I’m 5’11” and I was looking for something longer to wear over leggings and these are perfect. Nice, lightweight fabric and very well made. Soft and comfy, easy to wear. The sleeves are also nice and long. I have to roll the sleeves up and they’re still loose and comfy! I HIGHLY recommend!”
Price upon publication: $21.25
Adidas Must Have 2.0 Belt Bag
What testers say: “I bought this bag for a concert event and it was perfect. The size, shape, and color all turned out to be better than expected, and I would totally buy another one in a different color just to have options. There are a few smaller compartments inside as well as two additional zip pockets on the outside, all of which are very convenient. Definitely recommend this bag!”
Price upon publication: $17.23
Sunzel Flare Crossover Yoga Pants
#1 Best Seller in Women’s Athletic Pants
What testers say: “I recently purchased a pair of flare leggings, and I have to say, I am absolutely in love with them! These leggings have quickly become a staple in my wardrobe, and I can’t wait to share my positive experience with them. First and foremost, the fit of these flare leggings is amazing. They hug my curves in all the right places, providing a flattering and comfortable silhouette. The high-waisted design offers a secure and supportive fit, and the stretchy fabric allows for unrestricted movement. Whether I’m running errands or hitting the gym, these leggings stay in place and provide the perfect amount of compression.”
Price upon publication: $19.99
Cole Haan Casual Logo Plaque Buckle Belt
What testers say: “The Cole Haan belt will level up any outfit. Buy!”
Price upon publish date of this article: $65.79
Fearless Tape Double Sided Tape
#1 Best Seller in Lingerie Tape
30K+ bought in past month
What testers say: “I have been using this brand for more than 2 years now. I just love it they’ve become an essential part of my wardrobe. The strips are incredibly effective at keeping my clothes in place, especially for outfits with tricky necklines or off-shoulder styles Its comfortable and easy to carry everywhere. They’re easy to apply and remove, leaving no residue on the fabric. I also appreciate how comfortable they are to wear; I hardly notice them throughout the day.”
Price upon publication: $12.99
Anrabess Long Cardigan Sweater
#9 Bestseller in Women’s Cardigans
500+ bought in past month
What testers say: “I adore this sweater and it’s so soft and lightweight. It’s classy and well made. I will be buying more in other colors! Great for fall.”
Price upon publish date of this article: $36.99
Deermisu Suede Tote Bag
#1 Best Seller in Women’s Top-Handle Handbags
4K+ bought in past month
What testers say: “Honestly this bag surprised me, I was thinking it would not look as good in person but I love it. Yes it took a little while to get, it came folded so stuff it with something and set outside to air out. I’m so excited to order charms to dress it up! This is the small size with crossbody.”
Price upon publication: $18.15
Marc Fisher Valinda Pumps
What testers say: “So chic! They are easy to walk in and so comfortable for work. Such a good buy.”
Price upon publish date of this article: $59.99
Lookbookstore Short Sleeve Babydoll Denim Dress
100+ bought in past month
What testers say: “I ordered this dress on Amazon Prime Day as it looked like a cute dress. The price was right for an impulse buy — I am so glad I got it. The dress is flattering and well made. I get lots of compliments and it fits great. It has become a favorite in my wardrobe.”
Price upon publish date of this article: $34.84
Chunky Bubble Letter Pendant Necklace
#1 New Release in Women’s Pendant Necklaces
700+ bought in past month
What testers say: “I LOVE this necklace. It’s not a heavy letter so it doesn’t even feel like it’s there. I have showered with this necklace on, sweated and also took baths and it hasn’t tarnished and doesn’t turn your neck green. Definitely good quality for the price.”
Price upon publish date of this article: $3.10
Nippies Sticky Adhesive Silicone Nipple Covers
#1 Amazon Bestseller in Breast Petals
600+ bought in past month
What testers say: “These. Are. Amazing! I don’t know where to start. I’ve had these for at least three weeks now and they work great! I’m on the smaller side, but a sweaty girl in Florida and they don’t slip, slide OR lose adhesive. It’s like they’re sticky and kinda suction but not at all painful or uncomfortable, so much so you forget they’re on. I really love these for their comfort and
‘invisibility’ vs. wearing a bra. No need to worry about seeing the outline thru your shirts anymore!”
Price upon publish date of this article: $28.05
Anrabess Romber Workout Dress
600+ bought in past month
What testers say: “I absolutely love this romper dress!! It is so incredibly comfortable and cute! I have gotten so many compliments when I wear it out! It is made of great quality material and is so universal that it can be worn for a variety of events! You can dress it up or wear it casually and be active in it! It has large/deep pockets that are great for keys/small wallets. I bought a cropped white tank to go underneath to complete the look!”
Price upon publish date of this article: $27.95
Earnda Women’s Leather Belt
Amazon’s Choice
700+ bought in past month
What testers say: “This belt is so chic and looks so expensive. It is so good in quality also. It looks fantastic with every outfit. I’ve tried it with so far. I’m gonna order another one in Brown because it’s just perfect.”
Price upon publication: $11.99
Apsvo Chunky Gold Hoop Earrings
3K+ bought in past month
What testers say: “One of the best features of these earrings is how lightweight they are. Despite their substantial look, they are incredibly comfortable to wear. I can easily wear them all day without feeling any discomfort or heaviness, which is a huge plus for someone like me who loves bold accessories but hates the weight that usually comes with them.”
Price upon publication: $9.09
Merokeety Women’s V Neck Cable Knit Sweater Dress
What testers say: “I loved this dress so much that I bought a second one in another color and I’m thinking of buying more. The slit doesn’t go too high, so it’s sexy yet still very classy and appropriate for work. I love the warm, soft sweater texture and color. It’s a splendid, lovely dress for a very reasonable price.”
Price upon publication: $29.99
Bmjl Women’s High Waisted Athletic Running Shorts
#2 Amazon Bestseller in Women’s Athletic Shorts
1K+ bought in past month
What testers say: “I have no less than 10 pairs of these shorts and I recommend them to everyone because of how much I love them. I have a larger midsection with a bit of an apron belly and the wider 2.5” waistband is perfect. It not only provides a bit of compression (without being uncomfortable), but the waistband sits high enough to where it doesn’t give me love handles. They are both comfortable and super flattering and I love that it has a zipper pocket and that the pocket is big enough to put my phone in.”
Price upon publish date of this article: $23
Mcool Mary Ruffle Ankle Socks
#9 Amazon Bestseller in Women’s Calf Socks
Amazon’s Choice
2K+ bought in past month
What testers say: “I’ve had these socks for many many months now and they have held up looking new. They are the main socks I wear because I love the little girly ruffle. They look so cute. They stay put for me. They haven’t lost their shape as some other ruffle socks do and they are incredibly soft.”
Price upon publish date of this article: $12.74
Vertvie Women’s Seamless Bra
#1 Best Seller in Everyday Bras
2K+ bought in past month
What testers say: “This bra fits and is amazingly comfortable. I have a lot of trouble finding bras that fit and are comfortable. I was prepared to be disappointed……again. Happily, I was wrong. I love this bra. Stays where it should and does not bind. Terrific!”
Price upon publication: $18.97
Fishinsea 8 Pack Sport Headbands for Women
Amazon’s Choice
5K+ bought in past month
What testers say: “Love these headbands. They’re the perfect size I was looking for and super stretching so they don’t feel tight on your head but stay put. Love all the colors that come in the pack too super worth the money.”
Price upon publication: $5.99
Automet Flannel Plaid Shacket
#1 Amazon Bestseller in Women’s Blouses & Button-Down Shirts
Amazon’s Choice
5K+ bought in past month
What testers say: “I love being warm and cozy while looking great at the same time. The plaid jacket is very fun and easy to find matching or complementing colors. It is roomy so I can do whatever I need to do — pick up the dog and wrestle with the kids!”
Price upon publish date of this article: $23.99
Artfish Sleeveless Scoop Neck Ribbed Tank Top
Amazon’s Choice
700+ bought in past month
What testers say: “I love love love this tank top. It’s not too thin, it’s comfortable and I feel properly covered (while having a fair amount of skin showing). It’s worth the money, true to size, and true to color. Definitely going to buy again in a new color!”
Price upon publish date of this article: $16.99
The Drop Pilar Long Denim Shirt Jacket
Amazon’s Choice
What testers say: “I’ve worn this almost non-stop since getting it. It’s the perfect weight for layering, I’ve just been rolling up the sleeves and throwing it over dresses. It also has huge pockets which is great.”
Price upon publish date of this article: $55.92
Pumiey Long Sleeve Crewneck T Shirt
Amazon’s Choice
300+ bought in past month
What testers say: “I am obsessed! The material of this shirt is thick, high quality, and durable, but it’s still lightweight and super soft! It’s nice and stretchy and you can easily push up the sleeves if needed. If you want a fitted look without it being skin-tight, I recommend sizing up about one size from your usual size. I did that and it’s perfect, hugs me without suffocating me!”
Price upon publish date of this article: $19.99
Zesica Long Sleeve Pullover Sweater
#10 Amazon Bestseller in Women’s Pullover Sweaters
Amazon’s Choice
What testers say: “This is comfortable and the perfect amount of thickness! The colors are so cute and it’s definitely worth the money. Also super warm and fits true to size!”
Price upon publish date of this article: $31.44
Efan Drawstring Zip Up Hoodie
Amazon’s Choice
600+ bought in past month
What testers say: I loved this sweatshirt so much that after I received it I bought another one in a different color! So happy and pleased with this purchase. I’ll probably order again in other colors.”
Price upon publish date of this article: $22.99
Suekaphin 5 Pack Nursing Bra
Amazon’s Choice
What testers say: “These bras have good coverage, are soft and decent lift but are a bit tight. They do come with extenders which helps a lot and the padding can be removed which is also nice. They are fairly flush to your skin to you don’t see the outline when wearing shirts.”
Price upon publication: $29.74
Freekiss Herringbone Necklace
Amazon’s Choice
7K+ bought in past month
What testers say: “This dainty herringbone gold-plated necklace is absolutely stunning! From the moment I put it on, I was impressed by its elegance and subtle sophistication. The gold plating gives it a beautiful shine that looks far more expensive than it is. The necklace lies flat against the skin and adds a delicate touch to any outfit whether casual or formal. It’s lightweight and comfortable to wear, and the craftsmanship is top-notch! If you are looking for a versatile, timeless piece to add to your jewelry collection, this necklace is a perfect choice.”
Price upon publication: $15.29
Anrabess Women Striped Oversized Sweatshirt
#1 Best Seller in Women’s Fashion Hoodies & Sweatshirts
4K+ bought in past month
What testers say: “This is a really comfy oversized shirt! The shirt looks exactly as pictured, colors are beautiful. It’s also not super heavy, perfect for fall. I ordered a small one after reading reviews and product description and it’s perfect. If you want a more oversized look then I would suggest ordering your true size, which for me is a medium.”
Price upon publication: $16.18
What is Amazon Prime Big Deal Days?
Amazon Prime Big Deal Days is the fall Prime Day sales event happening today, October 8, through October 9. Like July Prime Day, it lasts just 48 hours and offers seemingly infinite deals across fashion and accessories, Amazon beauty products, home essentials from bedding to furniture, and items that are rarely marked down like personal tech. Amazon Prime Day only comes around twice per year, so you won’t be able to enjoy a bounty of Amazon sales like this until next summer. Consider Prime Big Deal Days an early Black Friday — steep deals like this likely won’t be available in November.
Do I Need to Be a Prime Member to Shop Amazon Prime Big Deal Days?
Yes, it’s the only way to access all the limited-time deals and perks during Prime Big Deal Days. Although anyone can shop Amazon’s flash deals year-round, Prime Day shopping events are available exclusively to Prime members, along with two-day shipping, free or discounted delivery fees, and free order pickups at local Amazon lockers. Luckily, you can still sign up for a membership during Prime Day. You can enroll in a free Amazon Prime trial here, which lasts for 30 days.
What Types of Fashion and Accessories Deals Can You Shop During Amazon Prime Big Deal Days?
Prime Big Deal Days is overflowing with amazing deals on clothing, accessories, footwear, and more. The fashion deals do not disappoint — discounts are steep across designer handbags, women’s jeans from Levi’s, and closet staples like T-shirt bras and nipple covers. Amazon bestsellers and editor favorites are seeing major markdowns too, like the TikTok-famous Shaperx bodysuit, Coach Tabby handbags, and trendy dresses, dress shoes, and chic shoulder bags from brands like The Drop by Amazon.
We’re spotting deals on fall style staples like jackets, cozy sweaters, and chunky earrings to stock your cold-weather wardrobe this October. Prime Day is also a great time to scope out holiday gifts for him and her, like men’s watches, affordable handbags, or multi-packs of cozy socks and underwear. But, make sure you act fast to secure all the best Amazon deals before fashionistas sell them out.
Smart Ways to Shop Amazon Prime Big Deal Days 2024
Ready to shop? Keep these tips in mind for a streamlined Prime Day shopping spree.
- Become an Amazon Prime member: The first thing you’ll need to do before shopping October Prime Day is make sure your Prime membership is active or enroll in an account. It’s the only way to get access to all the deals and perks, like speedy shipping and discounted delivery. You can sign up for a free 30-day trial here for your ticket to an epic shopping spree.
- Set deal notifications: Amazon deals can pop up at any moment, so setting up notifications is a great way to stay in the loop and jump on fashion items the second they’re discounted. To do so, create a Wish List on your Amazon account via the app with your coveted items, then navigate to the list’s “Settings,” tap “Notifications,” and select “Deals.” Choose the product you want to keep tabs on and select “Watch This Deal.”
- Check for verified sellers: To verify you’re shopping from a legit brand during Prime Day, there are a few ways to check whether or not it’s vetted by Amazon. View the “sold by” section on a products page, and if it says “Amazon” or the brand’s name, it’s safe to add to your cart. Or, if a product features an Amazon Choice badge or has been featured on a curated Amazon storefront, it’s likely sold by a verified Amazon market partner.
- Shop Amazon’s storefronts: Amazon storefronts are a fun and simple way to browse fashion items for specific styles, seasons, and occasions. Curated pages like the Amazon Luxury Storefront or Amazon’s Shop by Shopbop make it easy to discover luxury items to add to your wishlist. You can also shop season-specific fashion aesthetic edits from the Amazon fashion landing page, like “Casual Best,” “New Minimalism,” or the “Fall Shoe Edit” for instant style inspiration.
- Sort deals by Amazon bestsellers: When in doubt, check out what other Amazon shoppers are loving. You can find bestseller deals from the Amazon Bestsellers in Women’s Clothing page and click through different categories like dresses, pants, lingerie, and more.
- Don’t hesitate on a good lightning deal: Prime Day is competitive because there aren’t many flash deals to go around, so if you see something you like on sale, it’s best to add it to your cart ASAP. The shopping event is full of lighting deals, which are only available in limited quantities and usually only last for a few hours. To make sure you don’t miss an excellent deal, keep an eye on the Today’s Deals or Prime Day page. But, keep in mind that these items are only available while supplies last and typically have a limit of one purchase per customer.
How We Selected the Top Amazon October Prime Day 2024 Fashion Deals
Amazon Prime Day is the best time to stock up on style statements and wardrobe basics while thousands of items from every category are discounted. WWD Shop editors have a keen eye for the best fashion buys, so we committed hours of scrolling, price checking, and review-reading to hunt down the top deals worthy of a two-day Prime order. We’ve been prepping our master list for weeks, by researching Amazon bestsellers and hidden gem designer deals across clothing, footwear, accessories, and more to to kickstart your fall shopping spree.
This extensive shopping guide is curated based on customer review comparisons, vetted Amazon fashion brands, and on-trend items that are enjoying irresistible price drops. We cross-checked the top-rated Amazon fashion offerings with our exclusive list of Prime Day deals to narrow down the rarest and highest discounts while taking note of styles that are available in inclusive sizing and wide color options for various needs and preferences. Although our list highlights the best Amazon October Prime Day-exclusive offerings, we also included great deals on items that happen to be on sale during the event.
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Meet the Author
Olivia Cigliano is a Commerce Writer & Producer at Footwear News and WWD where she writes and edits shopping content across fashion, beauty, footwear, TikTok style trends, and more. Cigliano received her bachelor’s degree in journalism from Emerson College, and her byline can be found in publications including Elite Daily and CR Fashion Book. She is currently based in New York City. She’s reported several installments of Amazon Prime Day at WWD and will continue to update this extensive shopping guide for the best Amazon Prime Day beauty deals throughout the shopping event.
