A new dermatologist-founded skin care brand is entering retail.
Skorr Skin, the device and topicals brand founded by New York dermatologist Dr. Anetta Reszko, is launching on Moda Operandi on Monday. The assortment entails its hero six-in-one device, Skorr Glow, as well as a range of complementary serums and a cleansing brush. Prices range from $129 for certain serums to $685 for the Skorr Glow device.
The retail expansion comes several months after the brand softly launched in late 2024. Reszko said the move was born out of shared target demographics. The core consumer is “like that of the Moda Operandi clientele,” she said. “They’re savvy, educated people who are well traveled and know beauty. They want to feel their best and they invest in themselves.”
Skorr Skin is heavy on science, given the knowledge level of the consumers Reszko is pursuing.
“I’m a doctor with a PhD in biochemistry, which always gives me credibility with my patients,” she said. “This line is science-backed with the maximum levels of activity. My website is all about that science. I don’t want it to be overwhelming, but if people are interested in learning, they can even read scientific papers as reference there, and I have data on the energy level of the devices, for example.”
The appetite is there. Reszko said she gained north of 10,000 Instagram followers on the brand’s Instagram account organically.
“This device addresses all different levels of the skin: microelectroporation creates channels in the skin for products to penetrate, radio frequency works on the collagen and elastin in the dermis, and microcurrent stimulates the underlying muscle,” she said of the device.
Reszko is focused on Moda Operandi for retail, but is expanding the product suite to entail more topicals as well as a hair device. She didn’t comment on sales, but industry sources estimate the brand to reach around $2 million in net sales for its first year.
Skorr Glow also incorporates sonic vibrations and LED multiwave phototherapy. It has four protocols, called Boost, Lift, Build and Eye & Lip, each of which has a cocktail of modalities suited by benefit.
“The market is filled with devices, but I don’t think a lot of them are at the level our client is,” said Jessica Matlin, director of beauty and home, Moda Operandi, who noted that devices are among the retailer’s top-selling segments in beauty. The vertical overall grew double-digits last year, she said.
Matlin expects Skorr Glow’s multifunctional appeal to differentiate it from others on the market. “Our clients are efficient, and I was excited by the idea of one streamlined device that does all of these things,” Matlin said. “It’s still a luxury price point, but a fraction of the price of some others.”