The upcoming Super Bowl is shaping up to be a big day for sports reporter and television personality Erin Andrews. Not only will she be a sideline reporter for Fox during the big game, but she’ll also be dropping a new apparel collection in partnership with Rebecca Minkoff.
Andrews’ fashion line, Wear by Erin Andrews, was introduced in 2019 and featured fashion-forward styles for all 32 NFL teams. Since then the collection, which was created in partnership with Constance Schwartz-Morini, cofounder and chief executive officer of SMAC Entertainment, has grown to include nearly 200 teams across the NBA, MLB, NHL, NCAA, NWSL, WNBA and U.S. Soccer in addition to the NFL.
The limited-edition Rebecca Minkoff x Wear by Erin Andrews Super Bowl LIX collection merges Minkoff’s signature rock ‘n’ roll aesthetic with Wear by Erin Andrews’ blend of sports and style and is influenced by the energy of New Orleans, where the game will be played on Feb. 9. Offerings include two moto-style Tabitha leather jackets with a colorful fleur-de-lis motif and bold Super Bowl and New Orleans graphics. They retail for $999.99.
“Wear by Erin Andrews was born out of the desire to redefine how fashion and fandom come together. With each collection we unveil we are reimagining what it looks like for women to support their favorite teams without having to sacrifice their personality or style,” said Andrews. “Through this collaboration with Rebecca Minkoff, we take another step toward this goal — fusing a passion for sports with Rebecca’s distinct rock ’n’ roll style to create something truly special in celebration of Super Bowl LIX. Together with Rebecca, we’ve created a closet staple built to elevate your wardrobe on game day and every day. This is a collaboration rooted in female empowerment, bringing together two fashion brands and founders that uniquely have pushed boundaries in their respective worlds.”
Rebecca Minkoff x Wear by Erin Andrews leather jacket.
Courtesy of Wear by Erin Andrews
Minkoff added: “Fashion is more than just clothing — it’s a way for women to express their confidence and embrace the moments that define them. This collaboration with Wear by Erin Andrews represents a powerful partnership rooted in female empowerment. The Super Bowl collection celebrates the strength, determination, and resilience of women, drawing inspiration from the energy and excitement of sports. Working with Erin through this journey in the fashion world has been an incredible experience, and together, we’ve created a collection that fuses bold style with the spirit of empowerment, inspiring women to feel unstoppable both on and off the field.”
In addition to the Rebecca Minkoff x Wear by Erin Andrews collaboration, Andrews’ brand has also launched a full collection of Super Bowl LIX gear that includes T-shirts, tank tops, crewnecks, denim and bomber jackets.
The collection will be sold at the Super Bowl Experience at the Ernest N. Morial Convention Center in New Orleans and online at Fanatics.com, NFLShop.com and rebeccaminkoff.com beginning Wednesday. A portion of sales from the collection will be donated to the American Red Cross to support California wildfire relief efforts.
