Publisher Marc Jaffe, Who Pioneered The Paperback Book Market As We Know It, Is Dead At 102



“(As) editorial director of Bantam Books, … he oversaw a boom in paperback publishing beginning in the 1960s, putting out hitmakers from The Catcher in the Rye to Jaws” to rapid-turnaround books about the Entebbe hostage rescue and the Jonestown massacre to novels by Judith Krantz and Louis L’Amour. – The New York Times



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