LONDON – Mytheresa has named marketing veteran Amber Pepper chief customer experience officer, and member of the senior leadership team. She will take up the new role on Oct. 1, and report to Michael Kliger, chief executive officer of Mytheresa.
Pepper, who has held top jobs at groups including Tapestry Inc. and Harrods, will be responsible for partner marketing, brand management, communication, customer experience and top customer engagement at Mytheresa.
The role is a key one at the retailer, which has been courting its high-spending customers for years, whisking them away on international trips with a cultural twist, and arranging what it refers to as “money can’t buy” experiences.
Kliger said Pepper’s “expertise and experience will be instrumental to further grow the leadership position of Mytheresa, creating a community for luxury enthusiasts around the globe. I am very excited to work closely with Amber on our journey for the coming years.”
Pepper said she is looking forward to “offering both brand partners and customers a truly unique experience.”
Pepper holds a law degree from University College London, and has spent 25 years in the luxury sector in digital as well as physical retail. Prior to joining Mytheresa she served as vice president marketing, communications and e-commerce for Tapestry.
Before joining Tapestry she was chief marketing officer at Farfetch, which was purchased late last year by Coupang. She has worked at Harrods as head of marketing and communications, and earlier in her career was managing director of the London agency Brower Lewis PRCo.
Her appointment comes at a crucial time for Mytheresa, which is one of the few, first-mover luxury sites that is growing despite a slowdown in luxury demand, and changing digital market dynamics.
The debt-ridden Farfetch was close to collapse last year before it was purchased by Coupang; Matches was bought by Frasers Group – and then placed into administration earlier this year, and Richemont has been looking to sell Yoox Net-a-porter since the termination of an earlier deal with the troubled Farfetch.
In its fiscal third quarter ended March 31, the Munich-based Mytheresa reported a 17.6 percent gain in net sales to 233 million euros from 198.9 million euros in the year-ago period. Gross merchandise value rose to 252.2 million euros, from 219.8 million euros in the year-ago quarter.
Adjusted net income rose to 4.1 million euros in the latest quarter, from 1.4 million euros. In the period Mytheresa also narrowed its bottom-line net loss to 3 million euros from 5.1 million euros.
