Another cycle of Paris Fashion Week has officially ended leaving a list of viral moments behind.
From March 3 to Tuesday, high fashion brands such as Schiaparelli, Valentino and Chanel, among others, showcased their fall 2025 collections in what is considered one of the most important events in the fashion industry. As usual, established celebrities, fashion influencers and emerging pop stars sat in the front row at the runway shows, sparking a surge in Google searches.
Here, WWD looks at some of the most-searched moments from the Paris Fashion Week fall 2025 season, from Doechii’s Schiaparelli look to the prosthetic boobs on the Duran Lantink runway and more.
Coperni
Amelia Gray Hamlin on the Coperni fall 2025 ready-to-wear runway during Paris Fashion Week on March 9.
Gamma-Rapho via Getty Images
Coperni debuted a limited-edition Ray-Ban Meta sunglasses on its fall 2025 runway show. Limited to just 3,600 pairs, the $549 style features the classic Ray-Ban Wayfarer frames in transparent black with gray mirrored lenses and the Coperni logo on the arms. The glasses, like others in the Ray-Ban Meta collection, comes with live AI capabilities and can be connected to a Spotify or Amazon Music account.
Doechii
Doechii at the Schiaparelli fall 2025 runway show.
Corbis via Getty Images
Doechii was one of the most-searched celebrities on Google during the fall 2025 Paris Fashion Week season. The rapper attended the Louvre Grand Fashion Dinner and sat front row at Chloé’s and Acne Studios’ shows, but her Schiaparelli led the buzz. At the Italian brand’s event, Doechii wore a white plunging dress with a dark blue raw denim corset.
Duran Lantink
Duran Lantink, fall 2025
Courtesy of Duran Lantink
Dutch designer Duran Lantink introduced his fall 2025 “Duranimal” collection during Paris Fashion Week, going viral with her humorous looks and extreme silhouettes. One of the models wore realistic looking size DD prosthetic boobs on the runway.
“It’s about cosplay, it’s playing with bad taste, it’s about form. Every season, we’re trying to sort of surprise ourselves with how can we change an original piece into something that we find interesting,” the designer said.
Dries Van Noten
Dries Van Noten, fall 2025
Giovanni Giannoni/WWD
Fashion enthusiasts were curious to see what Belgian designer Julian Klausner would present in his debut collection as Dries Van Noten’s new creative director. Such curiosity led Klausner to be one of the most-searched designers during the season.
“I need to introduce myself. It’s such a special thing to have customers coming year after year and I do feel like I need to let them get to know me a little a bit if I want to pick up on that story,” Klausner told WWD.
Ice Spice
Ice Spice had a couple of viral moments during Paris Fashion Week. Besides teaming up with Chappell Roan at the Ludovic de Saint Sernin front row, the rapper also arrived fashionably later — an hour late, to be precise — at the Off-White fall 2025 show. Spice got a makeshift throne to sit front row and be able to enjoy the event.
Victoria Beckham
Victoria Beckham, fall 2025
Giovanni Giannoni/WWD
Victoria Beckham introduced her newest collection on March 7. “I’m always looking at myself and my personal relationship with clothes, and making a garment really flatter,” she said during a preview, as WWD previously reported.
However, the designer wasn’t the only member of her family going viral. Her son Cruz Beckham and his girlfriend, Jackie Apostel, were also among the most-searched names on Google during the season.
Jackie Apostel and Cruz Beckham head to the Victoria Beckham fall 2025 show.
GC Images
Paris Jackson
Paris Jackson at the Stella McCartney fall 2025 fashion show.
Swan Gallet
After Paris Jackson’s appearance at Stella McCartney’s fall 2025 show, searches for her “sheer dress,” “see-through dress” and “sheer black dress” related to her name spiked on Google. The model later took to Instagram to respond to criticism regarding her outfit.
“I don’t really understand why the human body is a driving force for so much discomfort in so many people,” Jackson said. “Like, it’s just a body. Don’t get uncomfortable with our bodies. It’s your body, you’ve got one, I’ve got one, we’ve all got one. It’s OK. There’s nothing wrong with it.”
Brooks Nader
Speaking of sheer looks, Brooks Nader wore a see-through Saint Laurent outfit during Paris Fashion Week. After she shared the look on her Instagram account, searches for “sheer top paris fashion week” related to her name surged on Google.
Chappell Roan
Chappell Roan at the Vivienne Westwood fall 2025 fashion show.
Aitor Rosas Sune
During her Paris Fashion Week debut, Chappell Roan sat front row at Valentino, Ludovic de Saint Sernin, Rabanne and Vivienne Westwood, repeatedly going viral with her drag queen-inspired makeup and dramatic looks. Searches for “Why does Chappell Roan wear white makeup,” as well as queries related to her Vivienne Westwood sheer look and her meeting with model Alex Consani, led the crowd’s curiosity.
