Monetizing the software-defined vehicle

Moderator:

Panel:

As the shift towards the software-defined vehicle (SDV) gathers pace and customers re-evaluate their driving experience expectations, new revenue opportunities are arising outside the traditional vehicle sales model. Competition for these new digital revenue pools is fierce, so a comprehensive and effective monetization strategy is essential.

• What new revenue opportunities are being created by the transition to SDVs, and how will they evolve as we move towards autonomous driving?
• What are the main challenges to monetizing the SDV?
• How will consumer preferences and willingness to pay for in-vehicle services evolve as SDV adoption becomes widespread?
• How can automakers position themselves to benefit from these new revenue pools?