Michael Kors will launch its first official Amazon storefront Tuesday, offering customers in the U.S. a new way to shop its collections and enjoy the brand experience.
The dedicated store immerses visitors in its jet-set lifestyle and marks the first time that Michael Kors handbags, ready-to-wear and accessories will be available directly from the brand in Amazon’s online store.
The site will feature thousands of items, including this season’s Laila bag, all with fast, free Prime delivery. It will also showcase campaign videos and imagery that transport fans to exotic destinations. The Michael Kors Amazon store includes pages dedicated to women’s ready-to-wear, handbags, men’s clothing and accessories, footwear, sunglasses and watches. An About Us page highlights the brand’s history, while behind-the-scenes content and notes from the designer himself are sprinkled throughout the shopping experience.
Amazon will handle order fulfillment.
Wary at first, an increasing number of fashion and beauty brands are setting up shop on Amazon. They are viewing the retailer as an important platform to reach consumers. Among the brands that already have Amazon Storefronts where they can showcase their products are Levi’s, Cinq à Sept, Adidas, Clinique and Laura Mercier. Tailored to an individual company’s needs, the storefronts allow brands to create a curated shopping experience, complete with custom layouts, imagery, videos and a brand story.
“At Amazon, we are dedicated to providing our customers with unparalleled selection and helping them discover new styles and trends,” said Jenny Freshwater, vice president of fashion, fitness and influencers at Amazon. “The addition of Michael Kors to our stores is an exciting step in this direction. We’re thrilled to offer our customers access to this iconic brand’s diverse range of styles, which appeal to both our younger audience, discovering the brand for the first time, and longtime fans who can now shop the latest collections with even greater convenience and fast, free shipping.”
John D. Idol, chairman and chief executive officer of Capri Holdings, parent company of Michael Kors, said, “We are excited to be launching a Michael Kors storefront on Amazon. This new initiative will immerse shoppers in the expansive lifestyle world that our fashion luxury brand represents. Millions of consumers start their shopping journey on Amazon and enjoy the ease of the experience and the breadth of their offerings. It’s the perfect opportunity to engage our consumers where they are already shopping.”
To celebrate the launch, Kors and actor/musician Suki Waterhouse, who stars in the brand’s newly released spring 2025 campaign, will host a small private dinner for press and influencers at Aman New York this evening.
Looking to restore growth in all three of its businesses (Michael Kors, Jimmy Choo and Versace), Capri gave long-term financial targets last month. It estimated that Michael Kors, its largest business, will have FY 2025 revenues of $3 billion, followed by $2.75 billion in FY 2026, $3 billion for FY 2027, $3.2 billion for FY 2028 and $4.08 billion in the future.
