In the summer of 2018, a curious news story began to make the rounds on social media: Domino’s Pizza was filling potholes in towns across America, leaving a branded sticker on the freshly laid asphalt. The initiative, playfully named “Paving for Pizza,” was a practical response to a common nuisance — the potholes that can wreak havoc on cars, buses, and yes, pizza deliveries. The pizza company humorously explained that it was working to ensure smooth rides so its pizzas would arrive unscathed.
