How Taylor Swift’s Tour Has Changed The Concert Business

By / / Arts & Entertainment / 1 minute of reading



Music executives say Swift has raised the bar for the concert industry, not just with ticket and merchandise sales, but conceptual ambition, stage production, wardrobe and news-cycle penetration. – The Wall Street Journal



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Avatar of Lolita Werner
Lolita Werner is a news writer who writes about politics, health, business, and finance. She's also a huge fan of reading sci-fi novels. When she's not writing, Lolita can be found at the gym doing kickboxing or hiking in the mountains with her dog.

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