Although China’s green energy transition and associated economic opportunities are receiving spotlight attention, global automakers are facing steep challenges in the country, from regulatory uncertainties to a fast-evolving innovation landscape. However, industry experts agree that there are ways to successfully navigate the electric vehicle market in China: forming strategic alliances with local players beyond traditional joint ventures, localizing research and development, and cultivating a brand identity that truly resonate with Chinese consumers. With this multi-pronged approach, multinational automakers engaged in the EV battle will have a better chance to thrive in China and markets beyond.
