LONDON — Harry Styles’ color-block patchwork cardigan from JW Anderson, which went viral when the singer wore it on stage in 2020, has been revamped as part of a new collaboration.
The English pop star’s brand Pleasing has worked with JW Anderson on a collection of apparel and beauty products with color and joy at the forefront.
The collection includes a knit cardigan featuring balloons in a rainbow of autumnal colors; a long, sheer T-shirt, and JW Anderson’s leather penis keyring covered in yellow and purple sparkles.
“This is a collaboration that we’ve been dreaming of for a long time, since the birth of Pleasing,” said Harry Lambert, the brand’s creative director and longtime stylist to Styles and Emma Corrin.
Lambert worked as an intern during the early JW Anderson shows, and said that he and Styles have “such a fun and rich history” with the brand.
One of the starting points for the new collection was the JW Anderson Bumper bag, one of Styles’ personal favorites.
“He wanted to design his own colorways,” said Lambert, adding that the collection grew from there. When samples of the handbags (and new nail polish colors) arrived, the Pleasing team decided to extend the collection into apparel pieces such as hoodies, T-shirts, and cardigans.
The collection will be available via pleasing.com and jwanderson.com. It will also sell at select JW Anderson stores and at Pleasing’s pop-up spaces in New York City and Los Angeles.
Since Pleasing launched in 2021, the brand has collaborated with the Disney classic “Fantasia” and Brazilian-born, Paris-based fashion designer Marco Ribeiro.
Shaun Kearney, Pleasing’s first chief executive officer, said the goal is “to leverage the influence and creativity of partners who we see as an extension of our founder’s universe.”
Kearney said those partnerships “help us reach new audiences, and generate excitement for our community. We’ve also observed some remarkable new customer engagement metrics that have translated nicely into subsequent repeat purchases, with people discovering Pleasing for the first time.”
