Lemme’s latest launch has arrived.
Kourtney Kardashian Barker’s brand is rolling out its latest metabolic health supplement Lemme Tone, $30, daily metabolism and muscle-toning gummies, available exclusively at Target from Sunday. Since launching at the retailer this year, Lemme has become one of its bestselling supplement brands.
Lemme Tone is an apple- and watermelon-flavored gummy formulated with Chromax chromium picolinate, methylated B12 and apple cider vinegar to boost the metabolism while also supporting healthy muscle mass.
“Our community is incredibly focused on metabolic health, specifically looking for the latest and greatest innovation and research,” Lemme cofounder Simon Huck said. “A lot of the concern, even in our community, is, as you’re losing weight, are you going to lose muscle mass?”
With the rise of rapid weight loss, thanks to drugs like Ozempic, muscle mass has become a hot topic — whether or not on a weight loss journey with or without drugs, consumers are more focused on maintaining muscle than ever before, tapping into routines like high-protein diets and strength training workouts. Lemme Tone is the latest tool to address the concern.
“Lemme Tone is formulated to support healthy weight loss without compromising muscle integrity. The product uses the latest research in metabolic health and weight management to support lean body mass, muscle toning and fat reduction,” said Dr. Kathleen Valenton, board certified doctor and Lemme Medical Advisory Board member.
Lemme Tone
Courtesy
Kardashian Barker previously told WWD that metabolic health was one of the brand’s core pillars. The brand now has an array of stock-keeping units within the category, including Lemme Burn, $40; Lemme Curb, $40, and smash hit Lemme GLP-1 Daily, $90 or $72 with subscription, which has grown 30 percent month-over-month since launch.
“We have seen unprecedented growth [in metabolic health]. It’s been such a driver for our business in the last 12 months,” Huck said. “[Lemme GLP-1 specifically] blew through our projections within a matter of minutes. [It] was our biggest waiting list that we have ever had, and that momentum has not stopped.”
According to Huck, Lemme Tone was formulated to be used in tandem with the brand’s other metabolic support supplements.
Kardashian Barker added via email: “We started developing Lemme Tone around the same time as Lemme GLP-1 but knew it would be the perfect complementary product.”
This launch also brings Lemme back to its gummy roots, as its most recent launches have been capsules — Lemme’s latest launch was a biotin-free hair growth capsule supplement. According to the team, the brand is dedicated to providing consumers with an array of formats to meet them wherever they are in their wellness journey — formats include gummies, capsules, tinctures, lollipops and soft chews.
As far as what’s next, there’s lots on the horizon for Lemme, though Huck and Kardashian Barker were tight-lipped about specifics.
“We have some insane, exciting products that we have worked on for a very long time,” Huck said. “[We] have one specifically that I think is going to be a huge conversation starter… in a category that we have not dabbled in at all so it will come as somewhat of a surprise.”
