Ermanno Scervino Inks Kidswear License With Monnalisa


MINI ME: Ermanno Scervino’s “mini-me” romantic concoctions are about to expand their global footprint.

The Florentine brand founded in 2000 by designer Ermanno Daelli and Toni Scervino, its chief executive officer, has inked an eight-year licensing agreement with Monnalisa to strengthen its childrenswear line for kids ages 0 to 14.

Launched in 2004, the kidswear line was originally managed in-house and subsequently operated by licensing partner Gimel Italian Creative Factory between 2020 and 2024.

The first collections to bow under the deal with Monnalisa will be for spring 2026, the two companies said. The line will be available at flagships, multiband retailers and e-commerce platforms.

“Our brand has always believed in the excellence and uniqueness of Made in Italy, which stems from the combination of artisanal tradition and cutting-edge innovation,” Toni Scervino said. “For this reason, we are pleased to collaborate with Monnalisa to strengthen our presence in the kidswear segment, offering customers high quality and exclusive products. This partnership restates our commitment to preserving, promoting, and exporting the value of Made in Italy in the world,” he said.

Ermanno Daelli and Toni Scervino

Courtesy of Ermanno Scervino

Listed on the Euronext Growth segment of the Milan bourse, Monnalisa was established in Arezzo, Italy, in 1968, growing into a luxury kidswear specialist with distribution in 50 countries, directly operated flagship stores and corners at department stores worldwide.

“We share common values with the Ermanno Scervino brand, such as tradition, heritage, the high quality of materials and exceptional Italian craftsmanship, as well as a constant pursuit of innovative and refined stylistic solutions,” said newly appointed Monnalisa chief executive officer Matteo Tugliani. “Our collaboration stems precisely from the shared intention to combine and strengthen these mutual values, ensuring a complete, tailor-made offering for our clients, in partnership with a qualified and prestigious Made in Italy company, creating unique pieces of clothing,” he added.

The new licensing deal is part of Monnalisa’s new business plan implemented over the past seven months by the new CEO and management team.

The latter, Tugliani said, hinges on “containing operating costs and relaunching the business in line with the group’s new strategy. We have sought new licensing agreements with luxury brands aimed not only at increasing volumes but also at profitability, creating new revenue streams and improving corporate profitability. It is in this context that the recently signed agreement with Ermanno Scervino fits perfectly.”



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