Developing a Successful Business Strategy in China

China is more important than ever in the global economy, which means that many companies have to develop a strategy for doing business there. But that’s hard to do, because in the aftermath of the Covid-19 pandemic the number of foreign journalists, businesspeople, academics, and executives on the ground has diminished dramatically. In 2019, there were roughly 3 million foreigners based in China, but today that number is said to have dropped to as low as 50,000. As a result, the world’s “ground-feel” for the country has never been worse. So how best to proceed if you’re a global business that has decided China needs to be a part of your future, or if you’re on a China-based team that is supporting global HQ in that decision? The author, a China expert, describes some key steps that companies can take to develop the right China strategy during this moment of opacity and flux.

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