Lisa of the K-pop girl group Blackpink has a new partnership lined up for 2025. The singer collaborated with Armra on a limited-edition beverage available exclusively at Erewhon, the supermarket chain based in Los Angeles, now through Feb. 7.
The beverage is a Thai-inspired iced tea with a unique twist. Ingredients for the limited-edition beverage include Armra’s Colostrum, clover sonoma organic heavy cream, Just Iced Tea black tea, organic maple and vanilla. The drink is priced at $11.
Lisa for Armra and Erewhon.
Courtesy of Armra and Erewhon
Armra was developed by Sarah Rahal, MD — a double board-certified pediatric neurologist. Armra features colostrum, an ingredient produced by mammals; breastmilk released after giving birth. The combination of Armra’s ingredients and Lisa’s own approach to nutrition created the Thai-inspired beverage.
Her collaboration with Armra and Erewhon is the latest in Lisa’s growing list of collaborations and partnerships. In July 2024, the singer scored a major partnership after she was named a brand ambassador for Louis Vuitton.
The singer posed for a series of photos for the French luxury fashion house’s campaign to announce the star as the latest high-profile edition to Louis Vuitton’s extensive list of ambassadors. “Challengers” star Zendaya, Oscar-winning actress Cate Blanchett and four-time Grand Slam champion Carlos Alcaraz also serve as Louis Vuitton brand ambassadors.
Lisa for Armra and Erewhon.
Courtesy of Armra and Erewhon
“Across the board, Lisa sets trends and approaches her craft with fearless authenticity,” Louis Vuitton said in a statement, regarding the singer’s appointment as an ambassador. “Driven and daring, her achievements speak to values at the core of Louis Vuitton — a passion for creativity combined with a commitment to excellence in one’s craft,” the brand added.
Kicking off 2025 with her collaboration with Armra and Erewhon, Lisa has a year full of firsts ahead. The singer makes her acting debut in the forthcoming season of “The White Lotus.” The third installment of the Emmy-winning series debuts on Max on Feb. 16.
