Bella Hadid rang in the launch of her new ‘Ôrebella fragrance on Friday with help from A$AP Ferg, Anok Yai, Ashley Graham and Rosalía. The supermodel hosted a party in New York celebrating her latest business venture, which officially launched on Thursday.
Bella Hadid in New York on May 3.
GC Images
For the occasion, Hadid sported a Roberto Cavalli dress from the late designer’s spring 2003 collection. Her chinoiserie print frock featured corsetry and an asymmetrical hemline. She added on metallic open-toe pumps by Giuseppe Zanotti, as well as earrings and rings from Maison H. Jewels.
Stylist Molly Dickson, whose other clients include Lana Del Rey and Sydney Sweeney, dressed Hadid for the occasion.
Hairdresser Rio Sreedharan styled Hadid’s brunette tresses in a half-updo, while makeup artist Nadia Tayeh gave the model a smokey eye and a glossy nude lip.
Bella Hadid attends an ‘Ôrebella launch party on May 3 in New York.
Getty Images for Orebella
Hadid’s ‘Ôrebella was originally announced in February. The Kin Euphorics cofounder shared a brief video teaser to her account, along with the tag line “Reveal your alchemy on 5/2.” She also linked to ‘Ôrebella‘s Instagram page, which has nearly 200,000 followers.
A trademark filing dated to 2022 reveals that ‘Ôrebella will likely sell a variety of scent-related goods, including fragrance, incense, body lotions, oils, shampoo, conditioner and candles, according to the application.
Bella Hadid attends an ‘Ôrebella launch party on May 3 in New York.
Getty Images for Orebella
On Tuesday, Hadid spoke exclusively with WWD about her new product line.
“My way into fragrance was being on my farm with our lavender plants, and we have a cute health food store down the street from my house there,” she said. “They have the craziest variety of essential oils, and I’m obsessed with putting things together that you wouldn’t normally smell.”
