Béis, the travel and lifestyle brand, launched its latest collection this week, the Utility Collection with Béis Camp, via a pop-up “depot” touring national parks across the U.S.
“Most Americans live within 100 miles of a national park, which is why Béis, in support of the National Park Foundation, is encouraging everyone to pack a bag and get outside with its newest line of 100 percent cotton, built-to-last designs,” the brand said.
The pop-up was at the Evergreen Lodge at Yosemite National Park earlier this month. On Saturday and Sunday, it will be at Zion National Park at the Wild Thyme Cafe at Trees Ranch in Springdale, Utah. On Aug. 24 and 25, the limited-edition collection will be at the Rocky Mountain National Park at the Estes Park Mountain Shop in Estes Park, Colo.
“In collaboration with Cotton Incorporated, the new Utility bags are made of heavy-duty, machine-washable 100 percent cotton canvas that improves with age, softening with wear, wash and use,” the brand said. “Luggage covers, a carabiner keychain and national park stickers and patches will also be offered to further personalize and protect bags. Crafted for utility, the ample storage pockets and versatile features of the new collection are designed for any outdoor adventure or on-the-go occasion.”
The brand will be documenting the campaign on Instagram. More details can be found on the events page of beistravel.com.
“Visitors can shop the new Utility Collection, as well as other Béis bestsellers and exclusive merchandise in-person while capturing memorable moments in a photo booth, and partaking in fun family activities before adventuring off,” Béis said, adding that the pop-up is open 9 a.m. to 5 p.m. on the dates mentioned.
Béis also said as part of the tour it will continue its collaboration with Chamberlain Coffee by introducing “special limited-edition offerings to fuel the adventures ahead.”
The Utility Collection features a new Lavender colorway in Béis’ “top-selling rollers as well as new silhouettes inspired by classic workwear and built for durability,” the brand said, adding that the color palette of the new styles includes lavender, olive and black. The price point for the Utility Duffle is $138 while the Utility Tote is $118. The Rucksack runs $134 and the Carryall Crossbody is $68. The Collapsible Lunch Box is $88, the Convertible Luggage Vest is $68 and the Wide Brim Sun Hat is $38.
Béis said it has donated to the National Park Foundation to “advance its mission to protect and enhance America’s national parks for present and future generations.” The brand said the foundation funds programs and projects that connect youth to the outdoors while restoring vulnerable habitats and maintaining trails.
“The Béis Camp national park tour underscores the brand’s commitment to experiential marketing, bringing products to fans and new customers and creating memorable moments in-person,” the brand said.
