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Anthropologie‘s eclectic mix of fashion and home items, curated around the store for personal discovery, has created a fiercely loyal customer base, with earnings reports to back this up. Now, Anthropologie is taking its consumers on vacation, with the launch of Celandine.
In this episode of WWD Voices, Lauren Parker, director of Fairchild Studio, chats with Anu Narayanan, president, women’s and home at Anthropologie Group, about Anthropologie’s success and why vacation is the next niche to grow.
Anu Narayanan, Anthropologie
“We’ve been seeing double-digit growth within our swimwear business, and we had also been noticing that the customer was really looking for more vacation lifestyle product from us,” Narayanan said. “And this concept really taps into those demands.”
A look from the Celandine collection.
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