SLEEPER HIT: Air France has tapped Simon Porte Jacquemus as the first designer to create a loungewear set for its first-class passengers.
Unveiled Tuesday in Paris as part of the French national airline’s new travel experience for its La Première class, it will be available on board from Thursday.
“We are proud to partner with Maison Jacquemus and its innovative creativity to design a new loungewear set exclusively available in the La Première suites,” said Fabien Pelous, director of customer experience at Air France. “Every detail matters in creating a memorable travel experience, and this collaboration strengthens our commitment to enhancing every moment spent in this exceptional cabin.”
While the French airline has long called on designers to conceive its crew and staff uniforms, most recently Christian Lacroix, this marks a first for the on-board loungewear set.
Dubbed “Le Pyjama,” the navy-blue cotton set features the airline’s winged seahorse emblem on the front and an embroidered grosgrain ribbon with the Jacquemus logo on the back.
Presented to each first class passenger, the pajama set comes in red or blue pillowcase-shaped cotton poplin pouches, which are closed with Jacquemus’ round-square buttons.
Le Pyjama for Air France’s La Première service.
Courtesy of Air France
Available in four sizes from small to extra-large, it will be available with two options for tops: a V-neck with a tailored fit or a crewneck with a regular fit.
Also part of the new experience are Dumas Paris bedding, an amenity kit featuring Sisley products and exclusive cocktails by mixologist Matthias Giroud.
This comes as part of Air France’s move upmarket, which includes the introduction of a La Première suite design, featuring a space of more than 35 square feet that includes a seat and a chaise longue that transforms into a full flat bed. Side suites boast five windows and floor-to-ceiling curtains, while adjacent suites at the center of the cabin offer full-height electric sliding partitions.
In January, the French airline introduced AF001, a scent developed by Francis Kurkdjian that will be used in selected Air France lounges and its La Première suites at Paris-Charles de Gaulle airport.
