The Brooklyn Nets have partnered with another well-known Brooklyn brand to create merchandise for its Bero collection: KidSuper.
The basketball team launched Bero, pronounced borough, last December as a private label that combined sportswear and fashion. The initial collection included cardigans, soccer jerseys, polo shirts, T-shirts, jackets and accessories that were sold exclusively on the team’s e-commerce site and inside its arena, the Barclays Center in Brooklyn.
But the goal was always to partner with other Brooklyn creatives for Bero, so it’s no surprise the team turned to the popular KidSuper collection created by Brooklyn-based Colm Dillane.
“The Brooklyn Nets have been intentional to our approach to retail and apparel, and our latest collaboration, a Bero collection with KidSuper — a brand who shares our deep passion for sports, culture and the power of community — highlights our dedication to incorporating authentic Brooklyn elements into everything we do,” said Andrew Karson, executive vice president of marketing at BSE Global, parent company of the Nets. “We are committed to highlighting local tastemakers and leading creatives from Brooklyn to showcase what makes the borough so special and share that with the world.”
The collection includes a varsity jacket in blue or black with Brooklyn emblazoned on the chest; a zip-up sweater and matching pants set; a white knit sweater; gray quarter-zip; black full zip-up; white T-shirt, and an assortment of hats.
The campaign for the collection included Dillane as well as Nets players Nic Claxton and Jalen Wilson, along with musician Laila!, the daughter of Brooklyn rapper Yasiin Bey, and Brooklyn Borough President Antonio Reynoso.
Nets players Nic Claxton and Jalen Wilson
ERIC CHAKEEN
“Brooklyn represents the diversity of ideas, creating connections, meeting new people and the sense that all things are possible,” Dillane said. “I want KidSuper and our collection with the Brooklyn Nets to embody that energy. This collection captures the spirit of Brooklyn in the clothing, the mixing of places and ideas and cultures and that feeling of excitement. As someone who started KidSuper only a few blocks away from Barclays Center, it is full circle to partner with the Nets.”
The collection went on sale Friday at noon on the Nets’ e-commerce site, its store inside the Barclays Center and the KidSuper factory store in the Williamsburg section of Brooklyn.
Prior to its game on Friday night, the team hosted a free pre-game party on the plaza at Barclays Center where Dillane met with fans, sold the collection, distributed Nets x KidSuper drinks and encouraged them to try their skills on a co-branded basketball court.
